Our advisory panel

Andy Adams MBE

Andy is a former chief superintendent with Gwent Police who has led on law enforcement technology across the UK and Europe. He believes that digital success lies in starting with user needs and using technology to meet them. He has more than 25 years’ programme and project management experience and is a prominent member of the emergency services community. Andy has led on change and joint venture projects in the private and public sectors and acts as a critical friend to senior leaders in those areas.

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Ashley Bale

Ashley is the developer of the first supported living SMART housing for adults with disabilities in the UK. He also runs Tech4Good Cardiff, which puts on free events bringing together volunteers, community groups, non-profit organisations, programmers, technologists and changemakers.


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Esther Barrett

As a specialist in learning technology and digital practice, Esther has been closely involved with the digital literacy movement and the development of the national digital delivery strategy for the post-16 education sectors in Wales. She provides consultancy and workshops covering digital themes including leadership, employability, learning and assessment and staff capability. Her PhD explores online language and education.

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Anne Collis

Anne is co-founder of Barod Community Interest Company and is completing a doctorate at Bangor Business School. She is passionate about public life being as accessible as possible by design, rather than as an afterthought. Her trademark is helping different communities and social groups to communicate and work together to achieve this.

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Professor Tom Crick MBE

Tom is Professor of Digital Education and Policy at Swansea University. His academic interests sit at the research and policy interface, from data science and intelligent systems through to science, innovation policy and digital public services. Tom chaired the Welsh Government’s review of the ICT curriculum in 2013 and led the major reforms of science and technology education in the new Curriculum for Wales. Tom is a non-executive director of Dŵr Cymru Welsh Water and Swansea Bay University Health Board, as well as a commissioner of the National Infrastructure Commission for Wales.

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Heledd Evans

Heledd is the digital services manager at Natural Resources Wales, leading a team of translators and design and digital experts. She has over 14 years’ experience in public sector communications and digital teams. Passionate about all things user-centred, Heledd has an insatiable appetite to help create better services for the people of Wales.

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Daniel Fyfield

Daniel is the Drive in a Clean Air Zone service owner at the Joint Air Quality Unit. He has worked in the public sector for 14 years, starting at the Driver and Vehicle Licensing Agency in Swansea and, more recently, leading the redesign and launch of the UK Blue Badge Parking service. 

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Dr Hushneara Miah

Hushneara is a subject matter expert in sustainable procurement and supply chain management with a focus on low carbon. She is the director of the Centre for Sustainability, which she established to be a catalyst in areas such as supply chain management, the circular economy, net zero and carbon literacy. Hushneara sits as a representative on the Transport for Wales sustainable development advisory panel and is a non-executive director of the Welsh Government subsidiary Industry Wales.

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Ignacia Orellana

Ignacia is a service design lead. She specialises in public sector design and currently works at the Government Digital Service. She helps organisations take an end-to-end approach to service design and spot opportunities to work together across organisational boundaries. She is experienced in developing service communities, having designed complex services to support users through Brexit and COVID-19. She is also passionate about designing equitable and accessible services, as well as creating diverse teams.

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Chris Owen

Chris has over 22 years’ experience in the delivery of digital public services at a local and national level. After spending 14 years developing digital services at Neath Port Talbot County Borough Council, Chris joined the Welsh Government in 2012 to lead the construction and delivery of the high-profile Hwb programme. In July 2021, Chris rejoined NPTCBC as chief digital officer, where he’s championing the innovative use of digital, data and technology to transform public and staff user experience.

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Louise Pierpoint

Louise is Technical Product Manager for Cloud Engineering at the Driver and Vehicle Licensing Agency. With over 15 years’ experience in business and IT delivery, Louise has a passion for creating services that people can easily use. She’s also a mad sports and fitness fan.

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Alun Shurmer

Alun is Customer Strategy and Engagement Director at Dŵr Cymru Welsh Water, having initially joined the company as Director of Communications in 2012. Alun has previously led communications teams at BBC Cymru Wales, Plaid Cymru and Transport for London. Originally from Rhymney, he studied at Aberystwyth University, now lives in Cardiff and is a fluent Welsh speaker.

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Jenni Taylor

Jenni Taylor is Head of Publishing Operations at the Office for National Statistics. She’s responsible for digital publishing at ONS. Before joining the Civil Service, she worked in higher education digital teams for 14 years, most recently leading a team of content designers at Cardiff University. She has extensive experience in content design and digital publishing.

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Yorath Turner

Yorath is Head of Digital Capability and Talent in the Scottish Government. He leads the development of the Digital, Data and Technology profession, as well as initiatives for building digital skills and increasing diversity across the Scottish public sector. He’s also programme director for the Scottish Digital Academy, providing training available to all public sector staff in Scotland and beyond.

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Dafydd Vaughan

Dafydd is a digital technology specialist with long experience helping governments and companies adapt to the internet era. He was a co-founder of the Government Digital Service and has helped to create digital services units around the world. He’s helped organisations to manage legacy technology and to build strong digital teams.

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