Who we are
Appointed Chair of DPS Wales in June 2020, Sally has held various senior digital transformation roles in the private, public and third sector. A champion of digital for all she has delivered a number of highly successful inclusion programmes over the past 15 years. Sally is passionate and proactive about getting more women into IT and was part of the Welsh Government independent expert panel, which produced the System Reboot Report.
Simon is a career civil servant with many years policy and project experience related to ICT and the digital economy. He was programme manager at Broadband Wales and portfolio manager of Digital Wales, the Welsh Government’s strategy to ensure that everyone could enjoy the benefits of digital technologies.
Working on secondment at Innovation Point Ltd. Simon led the Welsh Government’s collaboration in establishing the National Software Academy with Cardiff University and the National Cyber Security Academy with University of South Wales. On his return to Welsh Government Simon was part of the Discovery team identifying the need for a digital public services hub and setting up the Centre for Digital Public Service.
Alpha Programme Lead
Tim Daley, Director of Swansea based transformation and change specialists Perago-Wales will oversee delivery of the alpha phase of DPS Wales and supporting improvements in digital public service delivery across Wales.
Tim brings with him a wealth of experience leading and managing complex, high risk programmes of work within the public sector. His experience of digital and technology change is always focused on end users and how to improve outcomes across the whole service.
Communication and Engagement Lead
With over 15 years senior level experience of communications, engagement and change in the public sector, Victoria has led large operational areas, set up and run change functions and led an award winning communication team. A director of Swansea based transformation and change specialists Perago-Wales, Victoria is an experienced communication and engagement professional putting people and culture at the centre of complex change.
Ann is an experienced digital leader with a strong track record of delivering complex programmes of business improvement and change. She has over 15 year’s experience across the public and charity sectors and has delivered digital transformation programmes for a range of UK central government departments, agencies and arms-length bodies. Recognising that people are key to successful technology change, Ann brings a sharp focus on the human elements of transformation, including skills, culture and communication. Ann has a keen interest in procurement and its role as an enabler in digital transformation.
Working in collaboration
We will be working closely with the Chief Digital Officers (CDO) for Welsh Government, Local Authorities and Health to embed our standards and approaches into the services they provide.
CDO Local Authorities
CDO Welsh Government
Director Technology, Digital & Transformation
Health & Social Services Group Welsh Government
Our Advisory Panel
An eleven person Advisory Panel has been put in place to help steer the direction of the Centre. The Panel will work with our Chair, Sally Meecham, to support and challenge CDPS to ensure that user needs remain at the forefront of strategy and delivery. Selected to share their experience and knowledge, the panel will be a supportive public voice on government transformation, raising awareness of progress and issues.
As a specialist in learning technology and digital practice, Esther has been closely involved with the digital literacy movement and the development of the national digital delivery strategy for the post 16 education sectors in Wales. She delivers consultancy and inspirational workshops covering many digital themes including leadership, employability, blended and hybrid learning and assessment, and staff capability. Her PhD explores online language and education.
Eddie is Director of the London Office of Technology and Innovation (LOTI), which helps boroughs work together, bringing the best of digital, data and innovation to improve public services for Londoners. He is also a member of the Smart London Board, a group that advises the Mayor of London. In 2018 and 2019 he was on Apolitical’s list of the World’s 100 Most Influential People in Digital Government.
Ross Ferguson is the Deputy Director, Portfolio Delivery with the UK Government Digital Service. He previously worked with the Border Protocol Delivery Group as Deputy Director of Product Delivery and was involved in establishing the Canadian Digital Service as its Director of Platform. He also served as Head of the Product Management community for the UK Government.
Sabrina is Chartered Psychologist whose current role is as Wellbeing Lead at Essex County Council, with a focus of driving their workforce wellbeing agenda. Sabrina is passionate about using psychological approaches to develop sustainable, innovative and user-led services. Sabrina has a personal interest in digital transformation work and the role that wellbeing and behaviour change can play within this.
Alun is Customer Strategy and Engagement Director at Dwr Cymru Welsh Water having initially joined the company as Director of Communications in 2012. Alun has previously led communications teams at BBC Cymru Wales, Plaid Cymru and Transport for London. Originally from Rhymney, he studied at Aberystwyth University, now lives in Cardiff and is a fluent Welsh speaker.
Anne is co-founder of Barod Community Interest Company, and is currently completing a doctorate in Bangor Business School. She is passionate about public life being as accessible as possible by design, rather than as an afterthought. Her trademark is helping different communities and social groups to communicate and work together to achieve this.
Dafydd is a digital technology specialist with extensive experience helping governments and companies adapt to the internet era. He was a co-founder of the UK Government Digital Service and has supported the creation of digital services units around the world. He’s helped organisations manage the growing problem of unsustainable and complex legacy technology and understand how to build strong digital teams.
MBE MBA CinstLM FCMI
Andy is a former Chief Superintendent with Gwent Police who has led on many technology solutions to support law enforcement across the UK and Europe. He is passionate about ensuring that true digital success is assessing/capturing the customer/end user experience first and using the technology as the enabler. He is well networked with the emergency service community and has over twenty-five years programme/project management experience. He has led on turnaround, change and joint ventures in both private and public sector and continues to act as a critical friend to senior leaders.
Darius is a British/Indian social designer working with policy & product teams on population level problems in education, employment, social care and health. He’s co-founder of service design consultancy Create/Change and Colour – an applied AI and data science company.
Karen is the Chief Executive at Neath Port Talbot County Borough Council. She leads the Council’s work to harness the potential of data and technology to deliver the council’s ambition to improve the wellbeing of all its residents. With a masters degrees in Business Administration and Human Resources Management, Karen is passionate about tackling the digital divide. Addressing digital literacy in the workplace was the focus of her MA in HRM.
Head of Product and Commercial,
Digital Directorate at The Scottish Government
Jessica Leigh Jones
MBE BSc FRSA CQP MCQI MIoD MCMI
Jessica is a multi-award-winning Engineer and Astrophysicist. Having spent her career-to-date in the manufacturing industry, she is now Co-Founder and CEO of iungo, a CareerTech Company democratising access to excellent careers for everyone. Jessica is also a Royal Academy of Engineering Visiting Professor at the University of Wales Trinity St David’s, where she is leading the flagship Enterprising Engineers Programme for engineering students and apprentices.
Andrea has worked in the public sector, a social enterprise and higher education for over 25 years in a range of areas including Health, Social Care, Housing , Partnerships and Sport.
In her role as Head of Informatics Programmes, Assurance and Improvement at Betsi Cadwaladr University Health Board her focus is on providing existing and new digital services that meet the needs of patients and staff through the development and implementation of the Digital Strategy and new ways of working. Andrea has experience of strategy development and implementation, project & programme management, engagement, performance and improvement and has a keen interest in workforce planning, digital inclusion, procurement and portfolio management.
Professor Tom Crick
Professor Tom Crick MBE is Professor of Digital Education & Policy at Swansea University. His academic interests sit at the research/policy interface, from data science and intelligent systems through to science/innovation policy and digital public services. Tom chaired the Welsh Government’s review of the ICT curriculum in 2013 and has recently led the major reforms of science and technology education in the new Curriculum for Wales. Tom is a non-executive director of Dŵr Cymru Welsh Water and Swansea Bay University Health Board, as well as a Commissioner of the National Infrastructure Commission for Wales.
Our Apprentice Panel
Part of the Centre’s remit is to build capability and support the growth of the next generation of digital leaders in Wales. We have created an Apprentice Panel to support that aim and provide a different set of insights and support to our work.
Our panel is made up of people in Wales with a real desire to improve public service delivery, people who are often at the front end of delivery and are always passionate about digital and Wales. Our Apprentice Panel members will be paired up with one of our Advisory Panel Members who will act as coach and mentor. Apprentice Panel members will have the opportunity to view panel papers and discussion points ahead of meetings and to feed their thoughts and views to their paired Panel member. They’ll also have the opportunity to attend a panel meeting and engage with the CDPS team.
Heledd is the Digital Services Manager at Natural Resources Wales, leading a team of translators, design and digital experts. She has over 14 years of working in public sector communications and digital teams. Passionate about all things user-centred design and product, Heledd has an insatiable appetite to learn and help create better services for the people of Wales.
Ashley is the developer of the first supported living SMART housing for adults with disabilities in the UK, Ashley also runs Tech4Good Cardiff providing free events bringing together volunteers, community groups, non-profit organisations, programmers, technologists and changemakers.
Jo is passionate about inclusive design, digital accessibility, and building flexible digital public services. Joanna is an award winning digital leader and has worked in the public sector for the past 16 years.
Jenni Taylor is Deputy Head of Digital Communications at Cardiff University. She is responsible for content strategy and governance across the University’s website and intranet. She has extensive experience in digital transformation in higher education, solving large-scale problems and creating better user experience through high-quality content.
Daniel is the ‘Drive in a Clean Air Zone’ Service Owner at the Joint Air Quality Unit. He has worked in the public sector for 14 years starting at the Driver and Vehicle Licensing Agency in Swansea and more recently, heading up the redesign and launch of the UK Blue Badge Parking service. Daniel is focused on leading and supporting others to deliver and embed change across the UK.