How to do highlighter testing
To test the content, you give a piece of content to a group of users and ask them to highlight the text.
You can use different colours of highlighter to understand different emotions, for example:
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blue could be used to underline content that makes them feel confident about the service
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pink could be used to show words or sentences that were confusing or misleading
When you have collected all the responses, you have a clear idea of how the content has made people feel and should have some clear themes and areas to work on.
Tools
This type of testing can be done online using a tool such as Microsoft Word or Google Docs.
It is also effective when the page is printed, and people complete the task physically.