Service design tools

An empathy map helps you to share key understanding and assumptions around user attitudes and behaviours.  

You create a new empathy map for each user type or user persona.

The empathy map is split into four quadrants - says, thinks, does, and feels. It helps to identify inconsistencies in the perception of the same user from various team/s and can help align the internal understanding of the user.

Download this Empathy Map Template by Service Design Tools.