Meet user needs

Card sorting is a great way to understand how users group content. This method can help to decide how to structure a website.

Tree testing - also called tree-jacking - is a great way to define the hierarchical structure of information. 

The Wizard of Oz method is a way of testing new ideas or concepts with users who interact with a mock interface which is controlled behind the scenes by a human.

A/B testing (sometimes called split testing) can be an experimental way to test two ways of completing a task or viewing information.

Testing content with highlighters is a quick and easy way to get feedback on your content and how it makes people feel.

A heuristics evaluation is when a digital expert uses knowledge of best practices to evaluate a product or service.

Using quantitative data to see how your product or service is performing is a good way to learn about the behaviours, issues, or pain points of people using your digital services.

A crit is when a group of people get together to talk about, share and improve a product or a piece of content.

Research methods and techniques that you can use to help design and improve a service.

Making sure that Welsh content is more than just a translation helps to meet user needs and makes public services easy to use in either Welsh or English.